An interesting look at privacy concerns with Indoor navigation apps via the StreetFight…
When it comes to the widespread adoption of indoor positioning and navigation tools among retailers, technology isn’t nearly as big of a barrier as consumer pushback.
Although 62% of smartphone users say they are aware that advertisers are tracking their mobile activities, according to a survey by TRUSTe, only 1% say they like it and only one-in-10 would willingly consent to sharing their location data with marketers.
Overcoming these concerns is a top priority for the vendors who provide indoor location technologies to retailers. To help answer the question of how indoor navigation providers should help their clients deal with these issues, we reached out to experts in the industry. Here are their strategies for success.