NEW YORK, Oct. 1, 2013 - SumAll, the leading provider of connected data analytics, today announced its partnership with Foursquare that integrates Foursquare’s customer check-in data into SumAll’s data visualization tool.
Via the partnership, Foursquare users accessing SumAll can now derive additional marketing insight by leveraging Foursquare’s location-based social networking data.
The integration of Foursquare check-in data with SumAll answers questions about the effectiveness and influence of customer visits for stores, restaurants, entertainment spots and other places of business frequented by buyers, as well as commercial entities including entertainers and sports leagues. In addition to cross-referencing Foursquare customer data against SumAll’s Big Data stores, businesses can query their venues’ total check-in data to better understand the results of promotions, customer engagement practices and more.
Foursquare is one of the original and best-known location-based social media and local search apps. With over 35 million users and 1.4 million businesses currently using Foursquare, the company has registered 4 billion customer check-ins since its launch just over four years ago. Walgreens, ESPN, Pepsi and Redbox are among the many major brands actively engaged in the service.
“Foursquare is a pioneer in location-based social interaction. Its innovations, not to mention its reach and influence, have had a major impact on marketing in the digital era,” said Dane Atkinson, CEO of SumAll. “By integrating Foursquare data with our other sources of online marketing information, SumAll users are gaining an immensely powerful new dimension to their analytics.”
“Being able to track your Foursquare activity against other important business metrics is a great way to get the whole picture of what’s going on,” stated Dev Anand, Foursquare Technical Strategist. “Our new SumAll integration lets you do that in a way that is easier than ever before.”
SumAll measures multiple channels including ecommerce platforms, revenue, digital marketing efforts, even social efforts and web analytics–in one screen. Seeing all of this data in one place, instead of scattered across each tool’s homepage, helps users see new insights and business strategies. SumAll makes data manageable, interactive and useful to businesses through its free, real-time data dashboard. It enables the integration of multiple data sources into one intuitive, interactive chart. SumAll can be viewed on a Web browser, tablet or mobile phone.
For more information on how to better leverage social media metrics visit www.sumall.com.