Something new from Nokia… DVLUP, now out of Beta! DVLUP is designed to help guide you from an app idea to a successful app. It does so by using clear guidance, rewards, and continuous engagement through gamification. By joining DVLUP, you’ll get exclusive access to App Challenges, news, events, partner opportunities and more.
We’re excited to announce that DVLUP, our developer rewards program, has just come out of beta, and it is now available in more than 20 countries worldwide, including yours. DVLUP is now better than ever, with a new design and new features that will help you make your apps more discoverable than ever before — and help you succeed in today’s global apps marketplace.
DVLUP is designed to help guide you from an app idea to a successful app. It does so by using clear guidance, rewards, and continuous engagement through gamification. In DVLUP, you earn experience points (XPs) for completing app development Challenges, Quizzes, and other activities. You can trade in your XPs to receive rewards, such as latest Nokia phones, accessories, gift cards, and more.
The latest — and perhaps the most revolutionary — addition to DVLUP is called Campaigns. It lets you spend your XPs to create app marketing campaigns. You can promote your apps to consumers via merchandising in Windows Phone Store and App Social; placement in TV, print and digital campaigns; and both local and global In-App advertising campaigns.