Google Maps aren’t just for finding directions for consumers. The company is courting small businesses to grab a greater market share and provide differentiation from its competitors. In a slow news month, it appears Google, the 800-pound gorilla in the location industry, has a strong start in business markets.
Google’s recent decision to roll out Maps Engine Pro, its software that allows small business to use the company’s location tools to create maps from location databases, is a solid step in the business-to-business market. However, the company also said there will be a mobile application for Maps Engine Pro, called Google Maps Engine, which will allow small businesses and users to edit and create maps while mobile.
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