Google wants to turn business owners into cartographers with a new mapping tool designed to visualize their companies’ data.
On Monday, Google launched Google Maps Engine Pro, a cloud-based software tool designed to let businesses organize data such as shipping routes, warehouse locations and sales territories when just a clunky spreadsheet or a massive database won’t do.
It’s about solving geo-related problems: Picture a company that wants to better design its shuttle routes by looking at where its employees live on a map, or an insurance company that wants to price out its premiums more quickly by seeing whether a client lives in a high-risk area.
The idea is to help companies get more value out of the location-based data they already have. If that data can be plotted on a map, it will be easier for business owners to make decisions, Google executives said Monday during a media briefing at the company’s offices in San Francisco.
‘read more via http://www.pcworld.co.nz/article/529640/google_brings_maps_business_owners_maps_engine_pro/