EE rebuked over ‘misleading’ UK mobile coverage maps

The Advertising Standards Authority has ordered EE to change its mobile coverage checker after a customer complained it had wrongly told him he would receive excellent service in his area.

The checker must make it clearer that it is only a guide, the ASA said. The decision is likely to have an impact on other mobile operators offering similar maps. Mobile coverage can vary widely from street to street. It depends on a variety of factors, including the density of buildings and the number of trees in the area.

read more via