Zoomingo, a two-year old shopping and deal-finding app designed for use out in the real world, has raised an additional $1.25 million from its existing investors Benaroya Capital and Naya Ventures, along with other angels, including Rudy Gadre, former General Counsel at Facebook. The new funding brings Zoomingo’s total raise to date to $2.75 million.
Alongside the investment, the company is also announcing an agreement with Simon Malls, which will promote the Zoomingo app in select Washington and California malls. According to a spokesperson at Simon Property Group, which owns over 300 malls in the U.S., this rollout is more of a test of the Zoomingo app at this time. The app will be promoted using in-mall and digital promotions, and Simon Mall shoppers will receive rewards for visiting their local malls in the form of ZPoints (redeemable for gift cards) as well as gifts from mall retailers.
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