Research shows a decline in Google Maps among iOS users

The majority of iOS users are continuing to use Apple’s Maps, while less than half of all smartphone users are using Google Maps. And despite the release of a competing, native Google Maps client app for iOS, it appears that most users are not actually seeking out alternatives, as the tech media has often assumed to be the case.The majority of iOS users are continuing to use Apple’s Maps, while less than half of all smartphone users are using Google Maps

Even when including Google’s own Android platform into the mix, Apple Maps has had a devastating impact on Google Maps. One year ago, Arthur stated, citing comScore data, 81.1 million were using Google for mapping out of a total population of 103.6 Android and iOS users.

The latest September data shows that just 58.7 million are still using Google’s product, despite the total installed base having grown significantly to 136.7 million.

That’s a shift from over 78 percent of all Android and iOS mobile users on Google Maps to just short of 43 percent in one year. On iOS, 35 million users pulled up Apple Maps in the month, out of a total population of 60.1 million users: more than 58 percent.

Read more at Apple Insider