Steve Jobs Was Wrong: Why the 7-Inch Tablet Is King

Back in 2010, Steve Jobs scoffed at the “current crop of seven-inch tablets,” calling them “dead on arrival.”

“There are clear limits of how close you can physically place elements on a touchscreen before users can reliably tap, flick, or pinch them,” he said on an October earnings call. “This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps.”

What a difference three years makes. The 7.85-inch iPad Mini has been a runaway success, and the new iPad Mini with Retina Display seems poised to become the company’s best-selling tablet. (Although Apple still needs to overcome early supply constraints.) Surely even Jobs would now admit that the 7.85-inch Mini deserves its place in Apple’s tablet lineup.

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