Apple Maps a hit - and Google loses

That is as many as 29 million people who’ve left Google Maps behind in the US alone – and its probably similar outside the US. There are two important takeaways.

First, Apple’s initial problems with Maps hasn’t kept it from becoming the standard iPhone map app. Second, this hurts Google because they are increasingly selling location-based ads. Losing the affluent iPhone audience diminishes their selling proposition and costs them real money.