IndoorAtlas Wants To Become The GPS Of Indoors

Finnish startup IndoorAtlas wants to become the go-to technology for navigating indoors. If the company gets its way, you’ll never get lost inside a mall or department store again…

It maps out indoor locations using the magnetometers already found in your smartphone to detect magnetic anomalies that come from things like steel beams, and other obstructions in inside buildings. IndoorAtlas offers its API to companies and retailers to create indoor-location applications.

Since IndoorAtlas has its eyes set on U.S. retailers, it recently opened up an office in Mountain View, Calif.