Apple buys social-analytic company Topsy for $200M

SAN FRANCISCO  — Apple Inc. has acquired Topsy Labs Inc., social-media analytic company, for $200 million, according to a report in the Wall Street Journal. From the WSJ… Apple Inc.  AAPL -0.87%     has acquired social-media analytics firm Topsy Labs Inc. for more than $200 million, according to people familiar with the matter.

Topsy specializes in data from  Twitter,  TWTR -1.90%     offering tools to analyze tweets and other information to help track consumer sentiment. Its tools can decipher how often a specific term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign.

The company is one of a handful of Twitter’s partners who have access to the so-called “firehose”—the full stream of all tweets posted to the service. Topsy competes with DataSift Inc. and Gnip Inc. to analyze and resell this data to customers.

An Apple spokeswoman confirmed the deal but wouldn’t comment further. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” she said without elaborating further.

Topsy didn’t immediately respond to a request for comment.
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