The best social media service for businesses? Instagram, according to SumAll year-end report

Marketing analytics service SumAll has released a year-end report that characterizes Instagram as the most effective social network for companies looking for subscriber growth, engagement and a sales boost. Though Instagram recently opened up for advertising, SumAll’s figures relate to unpaid and organic Instagram traffic.

According to data from SumAll’s clients for the first 11 months, US businesses that used Instagram saw revenue increases between 1.5 to 3.5 percent, while UK companies experienced an estimated 3.6 jump in revenue due to Instagram activity.

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