Apple rolls out iBeacon, a GPS for inside retail stores

GPS will tell you how to get to the nearest Apple store. With iBeacon, Apple aims to guide you around once you’re inside, whether it’s to pick up an order, upgrade to a new iPhone or shop for a pair of headphones.

On Friday, Apple will begin using the technology at its 254 U.S. stores to send you messages about products, events and other information—tailored to where you are inside the shop, provided you have downloaded the Apple Store app and have given Apple permission to track you.

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