You know you need to get your brand active socially but do not know where you should be present? Take a step back and think from your customers point of view. Where would they be most active?
What are you trying to achieve? Facebook and Twitter platforms tend to get the highest engagement. Instagram and Pinterest have also gained large popularity recently. LinkedIn may also be a good platform to assist your company’s HR and business development team. Some of the top tips include:
Have a plan
Add social media in to your marketing plan and set some goals. Figure out who will be handling the day-to-day management as having one tone-of-voice is vital to keep your messages consistent. Having a plan also helps avoid blunders on social media. Keep in mind, while having a plan is ideal, the world of social media is always evolving and therefore adapting to a new plan is just as important.
Get the organisation involved
Create a process where you get your organisation involved. For example, If your sales team is trying to push a particular product, find a way to get those key messages out there. Models like “hub-and-spoke” are great to manage and delegate tasks.
Regionalise your page
If your company is international and already existing on social media for their region, create social accounts for your territory. By doing so, you will be able to engage with your customers in the language they speak and culture they understand.
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