Self-proclaimed “social media gurus” are a dime a dozen these days. When it comes to a successful social media marketing strategy, it can be tough for small businesses to sort through the noise, statistics and flurry of misinformation.One statistic we found online, for instance, claims that a Facebook fan is worth about $174 — but ask a small business with 300 Facebook fans if they’ve seen that $52,200 reflected in their revenues and you’re likely to get a skeptical look or chuckle.
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