So Facebook allegedly reads your private messages. But what about Google?

It is financially advantageous to capitalise on personal information collected from users. Selling that data is highly lucrative according to the suit.In the United States, data-driven marketing was reportedly worth $156B in 2012, in Europe it is even higher. A report by Boston Consulting Group estimates a total “digital identity value” of Europeans in 2011 as €315B, which is expected to reach €1 trillion by 2020. According to the lawsuit, Facebook looks at messages containing hyperlinks, follows the link and profiles the web activity of the user. If it finds a link to a website that also has Facebook’s social plugin, Facebook registers up to two Likes for the web page via the social media plugin.

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