LBSZone - Location and Privacy

Location Technology, Privacy, & Security

  • NEWS
    • Business
    • mobile mapping
    • fleet management
    • iOS
    • Android
    • Developer
    • infographics
  • Features
    • AroundtheWeb
  • Telematics
  • Drones
  • Events
  • Blog
  • CAREERS
    • Work from home
  • Subscribe
    • Weekly Newsletter
    • LBSzone Daily News Update
    • LBSzone PR Contacts
    • RSS
  • About Us
    • Partners Sites
      • GISuser
      • GeoJobsBIZ
      • LiDAR news
      • Amerisurv
    • Advertise
    • LBSzone Online Media Kit
    • Event Media Partner
You are here: Home / Press / Mobile Advertising / Introducing the new Yahoo Advertising

Introducing the new Yahoo Advertising

January 7, 2014 By LBSzone

This via Yahoo! plans for their new advertising platform and their plans for Tumblr…

image

Today we are announcing a unified approach to digital advertising that only Yahoo can deliver – across premium and audience-focused display, native and search advertising.

The online advertising world today is fragmented, difficult to navigate, and not always customer-friendly. For advertisers to get the reach, targeting, and ad effectiveness they want, they have to work with multiple publishers, ad networks and exchanges, demand-side platforms, and analytics vendors, among others. And still, advertisers are left with limited ability to measure and optimize the performance of their campaigns.

 

We think there is a better way. The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.

What’s New:

  • Tumblr Sponsored Posts now powered by Yahoo Advertising
  • Yahoo Audience Ads — a better way to buy ads targeted to specific audiences
  • Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
  • Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.

Source: Yahoo! Click to continue reading






Related articles:

  • AccuWeather Further Strengthens Its Unique Weather Personalization and Targeting Capabilities for Digital AdvertisersAccuWeather Further Strengthens Its Unique Weather Personalization and Targeting Capabilities for Digital Advertisers
  • Global Online Web and Mobile Analytics Market – High Demand for Real-time Targeting and PersonalizationGlobal Online Web and Mobile Analytics Market – High Demand for Real-time Targeting and Personalization
  • Kochava Leads Mobile Analytics Industry into 2015Kochava Leads Mobile Analytics Industry into 2015
  • Super Bowl advertisers continued to struggle with connecting to consumers beyond the television screenSuper Bowl advertisers continued to struggle with connecting to consumers beyond the television screen
  • Vistar Media and Instantly partner to revolutionize digital out-of-home measurementVistar Media and Instantly partner to revolutionize digital out-of-home measurement
  • Mobile Advertising and Marketing – 7th Edition: Mobile on Track to Reach 20% of Digital Ad Spend by 2018Mobile Advertising and Marketing – 7th Edition: Mobile on Track to Reach 20% of Digital Ad Spend by 2018

Filed Under: Mobile Advertising

Recent Posts

Tracking #COVID-19 Vaccinations with the I Got Vaccinated map

Free dog walking app raises $30,000 to end shelter dog killing

Semtech and Digital Matter Announce New Battery-Powered Indoor/Outdoor Asset Tracker Using LoRa Edge™

SPOT Partners With Battlbox to Drive Awareness of Winter Safety

Telenav to Provide EV Navigation for Xpeng’s European Customers


shop for geogeek swag

twitter

Location Tech News

Tracking #COVID-19 Vaccinations with the I Got Vaccinated map

Free dog walking app raises $30,000 to end shelter dog killing

Semtech and Digital Matter Announce New Battery-Powered Indoor/Outdoor Asset Tracker Using LoRa Edge™

SPOT Partners With Battlbox to Drive Awareness of Winter Safety

Telenav to Provide EV Navigation for Xpeng’s European Customers

Everbridge Unveils Next-Generation Front-End Alerting Interface for Industry-Leading Global Public Warning Platform

Tuya Smart Releases New Smart Outdoor Solutions During CES 2021

More Posts from this Category

Copyright Spatial Media LLC 2003 - 2015