Introducing the new Yahoo Advertising

This via Yahoo! plans for their new advertising platform and their plans for Tumblr…

Today we are announcing a unified approach to digital advertising that only Yahoo can deliver – across premium and audience-focused display, native and search advertising.

The online advertising world today is fragmented, difficult to navigate, and not always customer-friendly. For advertisers to get the reach, targeting, and ad effectiveness they want, they have to work with multiple publishers, ad networks and exchanges, demand-side platforms, and analytics vendors, among others. And still, advertisers are left with limited ability to measure and optimize the performance of their campaigns.

We think there is a better way. The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.

What’s New:

• Tumblr Sponsored Posts now powered by Yahoo Advertising
• Yahoo Audience Ads — a better way to buy ads targeted to specific audiences
• Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
• Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.

Source: Yahoo! Click to continue reading