Samsung WOW App Connects Millions Worldwide to Sochi 2014 Olympic Winter Games

Samsung’s WOW (Wireless Olympic Works) now available; offers personalized experience, athlete cheering feature and tutorial on all 15 sporting events for Sochi 2014 — Samsung’s Public WOW app provides sports fans with real-time access to event schedules, latest reports on results, medal standings and Olympic records reliably and fast.

SEOUL, Korea–Samsung Electronics Co., Ltd., today launched its Sochi 2014 Olympic       Winter Games mobile app, Wireless Olympic Works (WOW), turning the       world’s Android devices into mobile sports stations that fans can use to       personalize their own Olympic Winter Games experience.

“Our dedicated teams are hard at work year-round to ensure       that the WOW technology is ready for use throughout the Games, both for       consumers looking for the ultimate Olympic Winter Games experience, and       for the Olympic Family utilizing our technology to support Games-time       operations.”

Samsung’s Public WOW app provides sports fans with real-time access to       event schedules, latest reports on results, medal standings and Olympic       records reliably and fast. Public WOW is an extension of Samsung’s       custom WOW for the Olympic Family, which is a wireless communications       platform developed to ensure smarter communications and smoother,       wireless operations of the Olympic Winter Games by offering news and       information about the Games to officials and staffs.

“Samsung is offering fans around the world the most direct access to       Sochi 2014 Olympic Winter Games and allowing them to design and       personalize their experience in ways that are most relevant to their       interests and passions,” said WS Lee, Senior Vice President of New       Business Development, Mobile Communications Division at Samsung       Electronics. “Our dedicated teams are hard at work year-round to ensure       that the WOW technology is ready for use throughout the Games, both for       consumers looking for the ultimate Olympic Winter Games experience, and       for the Olympic Family utilizing our technology to support Games-time       operations.”

samsung wow

All Android users worldwide can download Samsung’s Public WOW app via       the Samsung       App store and Google Play, obtaining unprecedented access to the       excitement of the Olympic Winter Games.

Components of the Samsung WOW app allow fans to design their own Olympic       Winter Games experience in the following ways:

Personalize your own Olympic Winter Games updates plan

Samsung’s WOW app for Sochi 2014 offers highly personalized, live       Games-time updates ranging from medal counts to big moments that can be       pushed to users’ phones in real time. And a new cheering service will       allow fans to send cheers to support their favorite athletes and       countries.

Share your celebrations with social network features

Users can upload text and images instantly to share with other WOW app       users and with their social networks, creating a global community around       shared interests in the Olympic Winter Games and winter sports.       Languages supported for the Public WOW app include Chinese, English,       French, German, Korean, Russian and Spanish.

Learn about Olympic sports with an interactive, visual guide

The app offers information on all 15 winter sports at Sochi 2014 through       a highly visual and engaging graphic user interface. A Visual Sports       Guide will provide tutorials on each sport, including rules, equipment       details and many other points of interest bring people closer to the       excitement of the Olympic Winter Games.

Get the most out of your Sochi visit with an Olympic Winter Games       venue guide

Fans attending the Olympic Winter Games in Sochi will have access to a       location-based Olympic Winter Games venue guide through the Samsung WOW       technology. The guide offers Olympic venue information and navigation       services so visitors can feel truly integrated into the Olympic Winter       Games experience on the ground.

“With its advanced technology in wireless communications, Samsung has       played an essential role in the successful operation of the Olympic       Winter Games. We believe the WOW app for Sochi 2014 will once again       benefit the Games with more efficient and faster communications for the       Olympic Family as well as fans around the world” said Timo Lumme,       Managing Director, IOC TMS.

As part of the “Samsung Smart Olympic Games Initiative”, Samsung will       provide around 18,000 mobile devices to the Olympic Family, including       executives, staff, and officials from the IOC, National Olympic       Committees and organizing committees in Sochi. They will be connected to       Samsung’s WOW service which will provide essential, up-to-date Games       Time data and connectivity that is crucial to the Olympic Winter Games       operation.

The Samsung WOW service was first launched during the Athens 2004       Olympic Games for the Olympic Family and has since evolved into a       must-have resource for officials, attendees and fans worldwide.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the       Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter       Games, the company extended its commitment to the Olympic Movement as       the Worldwide Olympic Partner in the Wireless Communications Equipment       category, providing its proprietary wireless communications platform,       called Wireless Olympic Works (WOW), and mobile phones. These innovative       mobile phone technologies provide the Olympic Family with real-time,       user location-based information service and interactive communications.       Samsung hosts various digital marketing campaigns to share the       excitement of the Olympic Games with people around the world and enable       everyone to participate in the Games through its smart mobile       technology. Samsung’s commitment as a Worldwide Olympic Partner       continues through to Rio 2016.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening       new possibilities for people everywhere through relentless innovation       and discovery. We employ 270,000 people across 79 countries with annual       sales of US$187.8 billion. To discover more, please visit www.samsung.com.






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