Breaking the Big Data Myth: KIA, Talksum, NNG & Symphony Teleca Show Us How

Finding the true meaning of the two-word hot button that is ‘big data’ is endemic in most industries, especially telematics. However, splitting telematics into segments can help clarify exactly how and where the petabytes of data that connected cars generate can be turned into useful information.

In order to understand where the value of big data lies for the connected car, I’d like to share an exclusive whitepaper. Experts from KIA, Symphony Teleca and Talksum breakdown big data into bite size chunks, including dealerships & CRM, advertising revenue and insurance telematics to help you get to grips with the telematics data challenge.

Take a look at the whitepaper here:

What is your take on ‘big data’ and its value in the automotive space?