Far from being a tool solely for sharing personal moments with family and friends, social media has grown into a platform highly important for businesses and employees alike.
A recent poll on gulfbusiness.com showed that 65 per cent of our readers prefer to use LinkedIn for business purposes above any other social media platform – Facebook came second with 24 per cent; Twitter third with nine per cent and Google+ just two per cent. With over 277 million members worldwide – 10 million in the MENA region – LinkedIn is a social media giant. As our poll suggests, the majority of users are on the site for business reasons, meaning your online reputation and image are critically important and could have a bearing on your future career path.
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