Online abuse of social media websites, particularly concerning young people, has come to the fore again following the controversy surrounding the “Neknominations” drinking challenge. The involves people filming themselves drinking, or “necking”, large quantities of alcohol, posting the video online and then nominating two others to do the same within 24 hours.Despite the widespread condemnation of the drinking challenge, abuse of online sites is a problem that will not go away. People see social media as a means of engaging with the wider public in a way that was never possible before. Sadly, social media abuse often comes at a price, with cyberbullying and online challenges ultimately being connected with the deaths of young people. Yet internet and social media use can be a great force for good, connecting emigrants with families at home, and allowing businesses to develop new markets and to flourish.
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