LinkedIn expands Sponsored InMail to step up mobile game

LinkedIn is bringing Sponsored InMail to mobile devices as the professional social network steps up its game in selling the platform.Sponsored InMail is essentially a more targeted, and hopefully more welcome, version of marketing emails and promotions. To prevent irritation or overkill, members can only receive one Sponsored InMail message every 60 days. LinkedIn has touted it as a way for companies to drive membership to respective LinkedIn Groups and then boost conversion.

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