Eventbase Showcases iBeacon Technology at SXSW

Eventbase Technology Inc., creators of the world’s most trusted event app platform, today launched an innovative iBeacon™ powered app at the massive South By Southwest (SXSW) event in Austin, Texas.

Bluetooth Low Energy (BLE), also known as Bluetooth Smart and called iBeacon™ by Apple, is a game-changing technology that lets smartphone and tablet users detect beacons and interact with people and objects around them.

In an industry first, Eventbase is placing beacons within select session venues. When attendees enter the venue they will receive a prompt to “Join the Conversation” within the official SXSW GO iPhone app, where they can network with other attendees in that session and participate in a discussion forum and live audience polls. In some cases, the beacons will enable quick access to an attendee’s Registration QuickCode.

In partnership with partner Urban Airship, Eventbase also provides the ability to deliver iBeacon™ triggered push notifications to app users containing highly relevant messages about the sessions they attend and the places they visit.

SXSW Technology Director, Scott Wilcox, says the potential for iBeacon™and BLE technology at events is tremendous.

“This year we’re focusing on using beacons to deliver timely information and access to services, while keeping the number of beacon alerts to a minimum,” Wilcox says. “In the near future, we foresee beacons being used in conjunction with many of the technologies currently relied on by events – like QR Codes and RFID.”

Eventbase Co-founder, Jeff Sinclair, says the company has received a great deal of interest from event organizers looking to deploy beacons at conferences, trade shows, festivals and sporting events.

“Beacons make it possible to deliver highly relevant information and services to users in a particular area even when indoors, where GPS location is often not accurate, or when users do not have a reliable internet connection,” Sinclair says. “This is an exciting technology for event organizers looking to provide the ultimate attendee experience.”

Eventbase has spent months working with hardware and software partners to ensure the technology is secure and safe. Importantly, the SXSW app is not using beacons to track personal information and privacy is safeguarded with controls that allow users to opt in and out of the service.

The official 2014 SXSW GO app uses the Gimbal™ context aware and proximity platform from Qualcomm Retail Solutions, which enables delivery of personalized, highly relevant communications to consumers on their mobile devices based on interests and context.

iBeacon™ and BLE technology is now available in the latest version of Eventbase’s premium event app product.

To demonstrate this new technology in action, Eventbase is hosting a daily iBeacon™ Tour departing from the SXSW Trade Show booth #1239.

About Eventbase
Eventbase (formerly known as Xomo) is the world’s most trusted event app platform. Eventbase enhances the attendee experience by providing a feature-rich, location-aware, native event app available on popular smartphone and tablet devices. Eventbase Premium powers official native apps for the largest events on earth, including South By Southwest (SXSW), three Olympic Games (Vancouver 2010, London 2012 and Sochi 2014), Spring Fair (UK’s largest tradeshow), Sundance Film Festival and Lollapalooza. Eventbase also offers Eventbase Free, a self-service app that’s perfect for events of any size – including conferences, festivals, sport and community events. Visit: www.eventbase.com and follow: @EventbaseTech

About South By Southwest (SXSW) Conferences & Festivals
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.