AccuWeather, a leading global digital media company, launched its new MinuteCast™ feature on the web and in the iOS 7-enhanced AccuWeather App for iPhone and iPod touch, as well as via its mobile website. The minute-by-minute forecasts help users make decisions on the spot, wherever they go, regardless of device.
“MinuteCast is an in-the-moment feature because it keeps users viewing at their desks and from their mobile devices aware of when precipitation is going to begin and end,” said Steve Smith, Chief Digital Officer for AccuWeather, Inc. “AccuWeather already provides the longest ranging and most accurate forecasts available for free on the market. With the new MinuteCast, we also give users the greatest visibility into what’s happening in the immediate future so they can make better decisions and improve the course of their day and their lives.”
MinuteCast predicts start and end times for precipitation by-the-minute for the next two hours, specific to a user’s exact street address. Among other methods, the precipitation is tracked at approximately a half square mile and refreshed every five minutes to provide users with the most relevant and accurate forecast possible.
MinuteCast is currently available across the Continental United States. It is now accessible from the forecast page on AccuWeather.com and on the AccuWeather.com mobile site, as well as from the iOS 7-enhanced AccuWeather App for iPhone and iPod touch. Once the user selects a location, MinuteCast appears prominently in the navigation. In addition to MinuteCast, the new iPhone app is completely redesigned to improve usability and support the iOS 7 platform, and includes important features such as, severe weather alerts, radar, immersive full-screen maps, social sharing, opportunities for personalization, and more.
The AccuWeather App is available for free from the App Store on iPhone and iPod touch or at www.AppStore.com.