LinkedIn is launching a Chinese-language site for the world’s most populous Internet market and says it will comply with the communist government’s censorship rules.The professional networking service will compete with established Chinese-language services Tianji, owned by France’s Viadeo SA, and homegrown rivals Ruolin and Dajie. LinkedIn says it has 4 million users in China but until now its service was in English.
Professional networking services see fast-developing economies such as China and India as important sources of growth. In China, LinkedIn says it sees a potential market of 140 million professionals. Unlike Facebook, Twitter and other sites, LinkedIn has always been allowed to operate in China.
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