To keep search relevant, Google aims to bridge gap between apps and web

If Google has its way, soon Android users will be able to search the content stored inside apps using the Google search app. Currently, the search app only hooks into data collected from websites and cannot look inside apps like Wikipedia or Flixter. But Google is working on a feature called “app indexing”, which was announced last year in October, to give app makers ability to connect their apps to Google search engine. If developers choose to use app indexing, relevant search results linked to their apps will appear on the web page of the Google search along with normal web links. If a user clicks on the app link, it will not open in a web browser. Instead, it will open in the relevant app.

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