Social media driving more traffic to retail sites

Retail websites these days are benefiting a lot from social media websites as they play a huge role in increasing the traffic to the site. Social media is a highly valuable tool for retailers and their businesses when it comes to customer reach, marketing and brand control. Enterprise Innovation reports that while the traffic driven by social media to retail websites sum up to more than 7 percent, nearly 96 percent retailers promote their social networks in their ads. Meanwhile, search still tops the chart when it comes to driving traffic to websites but social media also plays a considerate role with the increasing use of websites like Facebook and YouTube.