For SMEs with limited resources, social media has been a blessing. Free social networks like Facebook, Twitter, Instagram, Pinterest and YouTube have been adopted enthusiastically by businesses for marketing, publicity, customer relations and market research purposes.But the sheer number of tools available can be daunting. The challenge for a business is to strike a balance between focusing too narrowly on limited social networks and spreading itself too thinly by adopting too many. Dani Booth of Jelf Small Business says his company focuses on the “big four” of Twitter, Facebook, LinkedIn and Google+ and advises others to keep their efforts manageable and their accounts active.
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