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How Four Eco Brands Are Using Social Media Marketing Effectively
April 22, 2014 AroundtheWeb

Environmentally conscious companies don’t just sell products, they promote a mission and sustain a lifestyle that benefits their customers and simultaneously makes the world a better place. It is natural then that when these “triple bottom line” businesses take to social media, they use their authentic voice and positioning to simultaneously promote philanthropy and increase e-commerce sales.However, according to Offerpop, a NYC-based social marketing platform, the most effective green brands “not only raise awareness for causes on multiple networks, but tailor their campaigns to leverage the visual web and user generated content by allowing users to submit conscious content, give back and gain exclusive information.”

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Read more via forbes.com

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