Facebook Enters Fitness Tracking Market with Moves

Facebook is leaping into the fitness tracking market by buying a Helsinki-based maker of a mobile app that can track users and automatically determine whether they’re walking, running, biking or riding public transportation.

Facebook is announcing plans Thursday to acquire ProtoGeo Oy, maker of a mobile app called Moves. The app works in the background, quietly gathering loads of data from the phone’s accelerometer, then displaying the results in a minimalistic fashion, with each activity represented by a colored circle.

The Moves app is an “incredible tool for the millions of people who want to better understand their daily fitness activity,” Facebook said in a press release Thursday.

Facebook didn’t disclose the price it is paying for the app maker, but a spokeswoman said it’s nowhere near the size of other acquisitions the company has made in recent months. Earlier this year, Facebook agreed to acquire mobile messenger WhatsApp for $19 billion and Oculus VR for $2 billion

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