How To Screw Up On Social Media

It’s not just the small companies and amateurs that make mistakes on social media. The fresh example of the NYPD and its attempt to get people to put pictures of themselves with police officers online – to be greeted by images of alleged police brutality – is only the latest occasion I’ve seen in which well-intentioned stuff has backfired into the face of the originator.The NYPD has actually responded pretty well, in confirming that it’s a democracy and all views are allowed. Here are some other examples of social media going wrong – mostly because the entrepreneurs, large or small, didn’t take control or took too much:

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