Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold

Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day.Businesses that aren’t selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of products which are easy to order online still need to find clever ways to capitalize on such an active mobile user base. One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users with timely, in-device messages.

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Read more via marketingland.com

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