Everyone touts the benefits of social media marketing nowadays. There are certainly benefits to this approach. Social media is low cost, easy to implement and, most importantly, almost everyone uses it. These very advantages, however, often cause businesses to overlook some pitfalls and shortcomings of their social media approach. It’s important to follow certain guidelines if you want to set yourself apart and attract the kind of audience that will truly help you build your brand.
With so many social media sites cropping up, it’s easy to spread yourself too thin. When it was just Facebook and Twitter, things were a lot simpler. Now, however, LinkedIn, Tumblr, Pinterest, Google+ and lots of smaller-but-growing competitors are becoming popular. Where do you draw the line? You can only maintain an effective presence on so many platforms.
Read more via forbes.com