Placeable Presenting Webinar, Featuring an Independent Analyst, on Accurately Measuring the Effectiveness of Location Marketing Investments

Placeable, the leader in location marketing automation for the enterprise advertiser, today announced it is hosting a webinar that features a guest speaker from Forrester Research, Inc., on how national brands can use local search to maximize their digital marketing spend.

“To compete successfully, companies must understand the importance of these activities so they can better align with consumer search behaviors, maximize ROI and avoid costly mistakes.”

The webinar will take place on May 21, 2014, with Ari Kaufman, CEO of Placeable, and guest speaker Anthony Mullen, Senior Analyst at Forrester Research, Inc. They will explore successful local digital marketing strategies and the effectiveness of location-based marketing investments in addition to other local marketing topics, including:

• Consumers’ local search behavior and attitudes
• Common local digital marketing mistakes
• Best practices for allocating local digital marketing dollars

“Enterprise investments in local digital advertising are most effective when customers can consistently find your information online and certainly your locations out in the real world. Frustrating customers with inaccurate information translates into poor brand experiences, brand mistrust and lost opportunities,” said Ari Kaufman, CEO at Placeable. “To compete successfully, companies must understand the importance of these activities so they can better align with consumer search behaviors, maximize ROI and avoid costly mistakes.”

Join Placeable and guest Anthony Mullen on Wednesday, May 21 at 1:00 PM EDT for the free webinar. For more information, visit: http://hub.am/1leP1vq