Crowd-Sourced Mapping: The Next Weapon in Navigation

Map data is an important weapon in the mobile technology wars, and will also prove crucial as the connected car becomes another battle zone among map-making competitors. Just a few years ago, mapping was primarily used in the car for navigation. But now it enables everything from lucrative location-based services to game-changing autonomous driving. Telenav is an important player in the mapping space and a navigation supplier to several major automakers. The company doesn’t create its own maps, but instead adds value to existing map data by packaging it with proprietary features such as navigation capabilities, point-of-interest info and real time traffic.

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