New Integration Combines Monitoring Tools with Social Publishing for Flexible Analytics Solution
Crimson Hexagon, leading provider of software for social intelligence, has announced a new app integration with HootSuite, the world’s most widely used social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights and competitive analysis from online conversations.
“We wanted to create an application that is truly differentiated for our formal debut in the engagement space”
Powered by Crimson Hexagon’s ForSight™ platform, customers can now stream social media posts directly into HootSuite, enabling marketers and customer service professionals to engage with consumers and take action based on deep social media analysis. The integration combining Crimson Hexagon’s monitoring technologies with HootSuite’s publishing capabilities streamlines workflow and increases efficiency in social monitoring and customer outreach within organizations. The application also offers customizable keyword filtering and monitoring of any brand, competitor set, or topic, lending context and improved flexibility to social media analysis.
“Our partners trust us to know the tools and trends that provide them competitive advantages and efficiencies,” stated Nate Ludens, social analyst at Digital Royalty and joint HootSuite and Crimson Hexagon customer. “By bringing Crimson Hexagon features into HootSuite, barriers are being broken down for unprecedented scalability of trained, trusted data. This is exciting for our partners in retail and sports verticals, but also in instances of crisis communications for our non-profit partners, where precious seconds can potentially save lives.”
Customer benefits and key features of the Crimson Hexagon-HootSuite app integration include the ability to:
- Access a world-class social media data library of over 450 billion posts for real-time and historical analysis of social data
- Engage with customers and prospects in real-time through HootSuite, add data streams to gain insights on your customers, prospects and competitors
- Apply custom filters and analytics to your data streams, including sentiment, opinion category, gender, geography and influence score
- Enable dynamic filtering of streams within HootSuite to view posts by keyword, handles, hashtags, date range and content sources providing the most in-depth intelligence on brand sentiment and customer opinion
- Enable location-based customer service initiatives for targeted campaigns and engagement
- Drive efficiency and time savings associated with post tagging and post re-categorization as part of HootSuite engagement workflow
- Discover and compare brand and topic influencers with author scoring within HootSuite
“We wanted to create an application that is truly differentiated for our formal debut in the engagement space,” said Crimson Hexagon’s CEO, Stephanie Newby. “HootSuite’s comprehensive social relationship platform, combined with Crimson Hexagon’s advanced text and audience analytics, creates a new digital nerve center to create actionable marketing insights from social media.”
“With this new integration, Crimson Hexagon customers are able to plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement,” said Ryan Holmes, CEO at HootSuite. “HootSuite’s custom filters and keyword streams empower organizations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing.”
The August 2013 Forrester report, “Driving Toward Social Intelligence Maturity,” reaffirms the value of actionable social intelligence: “The volume of data created in the social web each day is staggering. Combing through all of it to extract valuable insights about your customers and prospects brings competitive advantage, but it requires some strategic planning,” wrote Forrester’s Allison Smith and Carlton Doty, Customer Insights Analysts. “Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.”
To learn more about how Crimson Hexagon’s partnership with HootSuite will enable new custom analysis and smarter engagement capabilities on social media, register for the webinar, Social Insight to Power Smart Engagement for the Enterprise, on June 12 at 12 p.m. EST with Kevin Zellmer, the Global Director of Business Development at HootSuite, and Elizabeth Breese, Senior Content and Digital Marketing Strategist, Crimson Hexagon.
About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of The Ten Most Innovative Web Companies. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science (IQSS), the Crimson Hexagon ForSight™ platform delivers the industry’s deepest and most actionable insights from a huge repository of social media data – over 450 billion posts. Clients and partners include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations Global Pulse Initiative, and leading agencies such as Droga 5, CP+B, HUGE, and We Are Social. For more information go to http://www.crimsonhexagon.com or read Crimson Hexagon’s social media monitoring and analysis blog: http://www.crimsonhexagon.com/blog/.
HootSuite is the world’s most popular social relationship platform with over 1300 Enterprise clients, for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.