Celltick releases new version of Start, a market leading Android Interface for Businesses

San Francisco, Calif., – May 27, 2014 – Celltick, a global leader in mobile initiated commerce, today announced the launch of a new major release of Start, its next-generation customizable Android interface.

The new Start is aimed to increase the usability, performance as well as utilize better back end intelligence for the user. Start enables businesses to get presence and engage their users on the most prized real estate on the mobile device – the start screen. Celltick has partnered with more than 35 mobile carriers, device manufacturers and media companies who distribute customized versions of Start to their users.

With Start, users get fast access to what matters most to them as soon as they wake up their phone. Start allows users to make calls to favorite contacts, launch favorite apps, explore their social media feeds and get quick access to their photos, videos and music, right from their start screen.

Start looks different for each user. It is powered by a powerful recommendation engine that is based on big data technologies and uses collaborative filtering for individualizing the start screen experience. Start also allows users to completely customize and personalize their own experience.

Celltick has partnered with a number of mobile carriers, device manufacturers and media companies around the world creating custom versions of Start for them. Start enables carriers to provide a high value interface to their subscribers that enable a rich branded communication medium while providing native monetization. Media companies utilize Start to have a high engagement start screen that establishes their position in mobile and ease discovery of their apps. A number of device manufacturers use Start’s unique capabilities to differentiate themselves against their competition, creating long term branded relationship with customers and have increased monetization capabilities.

“We have harnessed our vast 12 years’ experience of home screens media to provide users with the best start screen experience for Android,” says Ronen Daniel, CEO of Celltick. “We have been progressing rapidly in our goal to help users get high value engagement with their device every time they wake up their phone. We have seen a tremendous response from partners in adopting the Start value proposition. Start continues to be the best in class product in its segment providing all relevant information for individuals on their start screen. We are seeing an increasing number of installs of Start with hundreds of millions of monthly interactions on Start.”

The growing Start ecosystem includes hundreds of themes and plug-ins that are readily available to download from Google Play.

The new Start is available today for Android users for certain countries and will soon be available worldwide.

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About Celltick

Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands while delighting users with a unique user experience. Celltick enables its partners to engage and monetize their start screen. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit www.celltick.com.