Apple is no longer the most valuable brand in the world. It lost the top spot to Google! But what are the reasons behind Tim Cook’s downfall? It turns out that Steve Jobs’s renowned tendency to ruthlessly refine his products still cultivated by Apple might actually work against the company. Conversely, Google’s fast, aggressive and varied product turnovers may have contributed to its 40% rise in value in 2014.
Last year, Google overtook Apple as the number one most valuable brand after holding the top post for three consecutive years. Our latest infographic below gives a quick review on the top 10 brands in 2014 by BrandZ (the same source used by Forbes). But let’s go beyond the list.
Industry observers believe Apple’s calculated process to churn out a perfect product slows down its progress. If they are to be believed, the race is to the swift and Google has been launching new and more innovative projects faster: Google Glass, Internet of Things, Google Maps and Google Music All Access are some of the exciting goings-on announced at the last I/O conference. Sure, Apple had its own releases last year, iPhone 5S and 5c, but the smartphone arena is getting a little boring. Apple needs some oranges.
About the infographic – Using Millward Brown’s latest data we have created an infographic presenting top 10 most valuable brands of 2014 that also tries to explain the reasons behind Google’s sudden rise to power.
From the infographic, you can find out that:
- Google’s strategy is to excite the crowds by launching beta versions (like Google Glass) early on while Apple prefers to smooth out their products before their release
- The top 4 most valuable brands are all IT companies
- Apple has the biggest drop in value (by 40%) among the top 10 brands on the list