TomTom (TOM2) and its partner AutoNavi today announced a partnership with Audi in China, integrating its award winning real-time traffic information in vehicles of the German premium manufacturer.
TomTom Traffic provides precise and up-to-date traffic information for highways, major roads and secondary roads in China. Drivers can now get where they want to be faster with the advantage of TomTom’s real-time traffic.
China has been the fastest growing automotive market in the world for many years. Despite measures to reduce congestion like limiting new vehicle registrations and building new roads, the country continues to face traffic problems, especially in densely populated urban areas.
“Our partnership with Audi in China is a significant step in our growth strategy. When purchasing a new car, navigation is one of the most frequently requested features in a vehicle. With the real-time traffic information of TomTom, drivers can get to their destinations faster. This also helps to ease traffic congestion on China’s road networks,” said Ralf-Peter Schäfer, Head of Traffic at TomTom.
TomTom and AutoNavi will initially provide traffic services for the Audi A3 model.
TomTom (TOM2) empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Best known for being a global leader in navigation and mapping products, TomTom also creates GPS Sport Watches, as well as state-of-the-art fleet management solutions and industry leading location based products.
Our business consists of four customer facing business units: Consumer, Automotive, Licensing and Telematics.
Founded in 1991 and headquartered in Amsterdam, we have 3,600 employees worldwide and sell our products in over 35 countries.
AutoNavi Holdings Limited (NASDAQ:AMAP) is a leading provider of digital map content and navigation and location-based solutions in China. At the core of its business is a comprehensive nationwide digital map database that covers approximately 3.6 million kilometers of roadway and over 20 million points of interest across China. Through its digital map database and proprietary technology platform, AutoNavi provides comprehensive, integrated navigation and location-based solutions optimized for the China market, including mobile location-based solutions and Internet location-based solutions, automotive navigation solutions, and public sector and enterprise applications.