Apple, Google vie to launch indoor mapping systems

Apple is developing a sensor-based indoor mapping technology for iPhone, to cover huge areas such as stores, shopping malls, etc.The company is using indoor proximity system iBeacon as well as other seeding technologies to commercial the indoor maps concept, which can be offered to advertisers, reported Business Insider. iBeacons send Bluetooth signals that are detectable by iPhones. The indoor maps will help advertisers target users based on their location within the mall. For instance, a user may be sent an advertisement of a particular new offering by McDonald’s when he is moving near the eatery’s outlet.