Android's App Engagement Higher Than iOS But Apple Drives Higher eCommerce Sales

Localytics tracks how often an app is used on Android and Apple’s iOS devices. It ranks app retention by how often an app is used ranging from once to 11 times or more. Over the past four years it has found apps that have only been used once have decreased by 6% to 20% of all apps with only 16% of Android apps only being used once while apps on Apple AAPL +0.14% devices are at 23%. Localytics has seen a strong increase in apps used 11 times or more on Android devices the past year going from 34% to 45% while Apple has only seen a small change from 34% to 36%.