Location Sharing Startup Glympse Raises $12M As It Looks For More Device Integration

Glympse, a location sharing platform that has integrated its real-time mapping and tracking service into messaging apps, cars, wearables and other services, is today announcing a financing round of $12 million. CEO and co-founder Bryan Trussel tells me the company will use the money mainly to staff up the business to deal with the interest it’s been getting from outside companies for more deployments.“We have enormous inbound interest in our platform and partnerships, and we need to make sure we scale to meet that demand without losing our focus,” he says. The company already works with a list of recognisable names such as Verizon Messages, BlackBerry and Samsung, who use its tech in their messaging apps: BMW, MINI, Ford, GM, Jaguar, Land Rover, Mercedes, Volkswagen and Volvo, who have integrated Glympse into their in-car systems; watches from Pebble and Samsung; Garmin and NAVIGON in navigation systems; and Gogo inflight.