Low-energy Bluetooth (BLE)/Beacon technology and hyper-local Location Based Services are disrupting the in-store consumer retail experience. In this free webinar experts will discuss the multitude of marketing and product opportunities for brands. It will cover:
– Discover how mobile is enabling retailers to collect unique data on the in-store customer journey, and determine how they are utilising analytics to enhance product placement and combat show-rooming
– Understand how the integration of beacon technology will allow brands and advertisers to not only reach shoppers at the point of purchase, but provide consumers with valuable content as they shop. Realise how branded content can be integrated into the shopping toolkit to drive purchases in-store
– Mobile POS: How will mobile payments technology affect the in-store retail experience? Understand how brands expect consumers to adapt to payment capabilities that offer checkout options beyond waiting in line
The following experts will share their insight and take part in a live Q&A.
Rob Canterbury, Gimbal (formerly Qualcomm Retail Solutions)
Tim Daly, Co-Founder, ThinAire
Todd Dipaola, CEO and Cofounder, inMarket
Steve Statler, Founder, Cause Based Solutions
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