Shopular, the Mobile Industry’s Hottest New Couponing and Shopping App, Tops 3 Million Users

As one of the only mobile couponing and shopping apps in the industry designed to delight shoppers during their in-store shopping excursions, Shopular is about to carve an even bigger name for itself. In fact, if founders Navneet Loiwal and Tommy Tsai have their way, Shopular’s namesake will quickly work its way into the popular lexicon when it comes to talk of shopping, value and the simplicity of capturing strong savings at favored retail outlets.

“We wanted to create an experience of having a friend in your pocket who knows which stores you favor and makes you savvy when it comes to knowing about deals at these stores”

The Shopular mobile app is simple to navigate and has a delightfully easy-to-use interface. It alerts shoppers to deals and promotions available in stores near their location based on their own personalized retail store preferences. The platform delivers the best deals from more than 40,000 stores in 50 states across the U.S. and reflects some of the biggest mainstream, as well as upscale, brands. Not only do consumers receive notifications that automatically detect when they arrive at a store, but the app also pops up personalized promotions that are tailored to their needs and interests, and it allows deals and coupons to be redeemed directly from the user’s phone.

In just a year and a half, the brand’s non-intrusive offering has already made a big impact on the category. Guided by the talents of an executive founding team that cut their teeth at Google, Loopt and Shopkick, Shopular has experienced early and strong success. The company was initially incubated by Y Combinator and then enjoyed a successful $6.4 million Series A funding round from Silicon Valley’s Sequoia Capital Partners last fall. Shopular also was recognized in 2013 by as one of the “50 Best iPhone Apps.”

While the company has all of the makings of a powerful mobile couponing and shopping leader, Shopular’s executive and developer teams have worked hard to earn their place in the market. The app has proven itself and then some – becoming a category darling and delivering a consumer interface and user experience that shoppers absolutely love. Shopular has already more than 3 million users and has received choice reviews from 30,000 consumers. And, the reviews say it all: The app has consistently secured a nearly perfect 4.8-5.0 star rating and sessions have doubled over the last quarter alone – another indication of how shoppers are embracing the Shopular platform.

“We wanted to create an experience of having a friend in your pocket who knows which stores you favor and makes you savvy when it comes to knowing about deals at these stores,” explained Navneet Loiwal, Shopular’s CEO. “We like to think of Shopular as your ‘Shopping BFF’.”

For retailers, Shopular drives consumers into stores by reaching them in the moments that matter – and when deal offers will be the most enticing. To achieve this, Shopular delivers contextually relevant messages and personalized, meaningful notifications at scale.

Now emerging as a mature market offering, Shopular is ready to tell its story to consumers and merchants alike on the macro level. The company is rapidly growing and hiring across all functional areas. As part of their strategic initiative to expand their reach to a broader and more varied audience base, the brand is gearing up to connect with consumers this summer through an accelerated consumer market awareness campaign that will include stepped-up Public Relations, Social Media and Marketing Promotions. To lead this charge, Shopular also recently brought on-board senior marketing talent, Lee Senderov, whose background includes a combination of experience in the Consumer Packaged Goods, Retail and Digital industries.

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