Brazil’s World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.
Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.
Read more via in.reuters.com
Related articles:
World Cup Expected To See Most Social Media Mentions Of Any Sporting Event
Swaziland: Users bypass censored media with Social Media
Google Chairman Eric Schmidt Says Mistake Was Missing Social Networks 
Social media driving more traffic to retail sites 
How small businesses are making the most of social media to grow
Permissions and strong customer relationships critical for SoLoMo marketing to succeed, research shows
