Infographic: 36% of video ads are not viewable worldwide and it takes just 6 seconds for a viewer to yawn

A 40 per cent rise in video ad viewability can lead to a 75 per cent rise in sales, Ebuzzing has found in its research – but a third (36 per cent) of video ads are not viewable worldwide.It was discovered that 50 per cent of the ads bought from publishers aren’t viewable, while 60 per cent bought programmatically aren’t viewable.

Pierre Chappaz is CEO and co-founder of Ebuzzing & Teads, said: “Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, due to the rise of programmatic buying.