LBSZone - Location and Privacy

Location Technology, Privacy, & Security

  • NEWS
    • Business
    • mobile mapping
    • fleet management
    • iOS
    • Android
    • Developer
    • infographics
  • Features
    • AroundtheWeb
  • Telematics
  • Drones
  • Events
  • Blog
  • CAREERS
  • About Us
    • Partners Sites
      • GISuser
      • GeoJobsBIZ
      • LiDAR news
      • Amerisurv
    • Advertise
    • LBSzone Online Media Kit
    • Event Media Partner
    • RSS
  • SHOP
You are here: Home / Press / Research / Location Based Services Market to Reach $43.3Bn by 2019, Driven by Context Aware Mobile Services

Location Based Services Market to Reach $43.3Bn by 2019, Driven by Context Aware Mobile Services

August 13, 2014 By LBSzone

Ad-supported Apps to Account for 71% of the Total Revenue

Hampshire, UK: 13th August 2014: A new report from Juniper Research forecasts that the Mobile Context and Location Services market will reach $43.3bn in revenue by 2019, rising from an estimated $12.2bn in 2014. The report highlighted that over two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps by the end of the forecast period.

 

Social Leads the Way

According to the report, Mobile Context & Location Services: Navigation, Tracking, Social & Local Search 2014-2019, Social apps are forecast to be the primary driver behind app ad-supported revenues. Apps such as Facebook enable marketers to focus on specific audience segments using location and other user-generated contexts.

Local Search apps will follow in terms of ad-spend, and although these will not generate the equivalent of mobile web search, Google’s opening of its deep linking API (application programming interface) to developers will undoubtedly close that gap.

 

Users Prefer In-App Purchases

Additionally, the report found that the IAP (in-app purchase) model will grow on average over three times as rapidly per annum as the classic pay-to-download model. IAP will be particularly prevalent in Navigation, Social and Tracking apps, with consumers preferring the low- to zero-entry cost and developers leveraging LTV (Lifetime Value) rather than one-off sales.

“Even in the case of navigation apps where paid-for apps have remained popular,  large brands such as Garmin are beginning to emphasise this revenue model”, added report author Steffen Sorrell.

 juniperres

Other key findings include:

  • Mobile ad presentation and delivery must still mature before the success of other media forms can be replicated, with a failure to connect at the correct emotional level with the consumer cited as a limiting factor.
  • The manner by which mobile apps are accessed is set to be transformed due to the rise of persistent search, deep linking and the birth of mobile ambient intelligence.

The whitepaper, Mobile Context ~ Making Services Relevant, is available to download from the Juniper website together with further details of the full report and Interactive Forecast Excel (IFxl).






Related articles:

  • Number of Americans Who Own Smartphones Surpasses 150 MillionNumber of Americans Who Own Smartphones Surpasses 150 Million
  • Ultimate IFTTT Guide Use the Web’s Most Powerful Tool Like A Pro Ultimate IFTTT Guide Use the Web’s Most Powerful Tool Like A Pro
  • New report: Mobile Location-Based Services – 9th EditionNew report: Mobile Location-Based Services – 9th Edition
  • New mHealth Eco-System Will Be Formed By “Connected Elite” Of App Publishers, Sensor Vendors And Enabling CompaniesNew mHealth Eco-System Will Be Formed By “Connected Elite” Of App Publishers, Sensor Vendors And Enabling Companies
  • Placeable Study Finds Vacationers Are Mobile and Prefer Proximity Over Brand When Searching At Time of NeedPlaceable Study Finds Vacationers Are Mobile and Prefer Proximity Over Brand When Searching At Time of Need
  • Mobile Transaction Users to Hit 2 Billion by 2017, Juniper Report FindsMobile Transaction Users to Hit 2 Billion by 2017, Juniper Report Finds

Filed Under: Research, TOP Press

Recent Posts

Keysight’s 5G Device Acceptance Test Solutions Advance Location-based Services

Valimail Report Reveals 3 Billion Spoofed Emails are Sent Every Day

GeoComm and Rave Mobile Safety Announce First-in-the-Nation Seamless Integration of Authoritative 9-1-1 Location Data into Emergency Mass Notification System

What is it that makes these mobile games so popular?

How You Can Pick The Right Chat SDK


shop for geogeek swag

twitter

Location Tech News

Keysight’s 5G Device Acceptance Test Solutions Advance Location-based Services

Valimail Report Reveals 3 Billion Spoofed Emails are Sent Every Day

GeoComm and Rave Mobile Safety Announce First-in-the-Nation Seamless Integration of Authoritative 9-1-1 Location Data into Emergency Mass Notification System

What is it that makes these mobile games so popular?

How You Can Pick The Right Chat SDK

uAvionix ping200X is the World’s First FAA TSO Certified Drone Transponder

Skyhook to Provide Enhanced Location Services for Microsoft Products and Services

More Posts from this Category

Copyright Spatial Media LLC 2003 - 2015