It’s as if no one at Apple has ever gone jogging before. Launched to much fanfare this week, Apple’s new watch proclaims itself a jack of all trades, doing everything from showing text message alerts to sending your doodles or heartbeat to that special someone. The one thing it can’t do, despite calling itself a “sport” watch? Keep track of your exercise. Not that Apple needed to do this. Enough people will want to check their email from their wrist (because, well, it’s hard to glance at that phone!) that Apple will likely sell plenty of über-watches. But no, Apple chose to target the fitness crowd, and it did so without the one feature that matters more than any other: GPS.
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