The Social Media Pocket Guide

From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples.

If you’re looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It’s even packed with fresh strategy inspiration from 15 different global brands and media properties.

In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social TV, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing.

Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride.